Resources

To effectively market your brand, services and products, you need to fully understand who your customers are and how they behave. Understanding their fears, behaviours, their motivations and what information they consume. A deep understanding of the wealth management market is the key to making sure your message is being delivered to the right people at the right time.

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the asset management and financial services markets.

Please feel free to share, tweet, or contact us about these resources.

Uncategorized

| Monday, Jul 09 2018

Incisive Media acquires Open Door Media

Incisive Media has today announced the acquisition of Open Door Media Publishing Limited (ODMP), publisher of Investment Europe and producer of market-leading conferences for fund selectors across Europe. This highly complementary acquisition will benefit asset management businesses looking for distribution both in the UK and across the Continent. ODMP is an award-winning financial services media […]

| Monday, Jun 25 2018

Is bitesize the right size? Long vs short form content in the age of on-demand viewing

I was thinking recently about the accepted wisdom that modern readers have a limited attention span. Readers, we are told, like ‘bite-size’ content, and furthermore, web content consumption analytics prove this as fact. The narrative is that we’re all so constantly busy, so hooked on social media, and so addicted to our smartphones and immediate […]

| Tuesday, Jan 23 2018

The new rules of fund marketing in 2018

The challenge and opportunity of marketing funds in a post-MiFID II landscape As fund marketers’ prepare for a busy year launching and promoting funds to intermediaries and keeping pace with investor demand, this January a new factor comes into play. The MiFID II rules require that asset managers articulate their target market for a particular […]

| Wednesday, Nov 15 2017

What information do intermediaries want from asset managers?

A recent survey by Cerulli, in association with Incisive Media, has looked at the interaction between financial advisers and fund management groups. As well as presenting a rounded view of advice firms from an AUM and client volume perspective, the survey offers up an interesting view on brand perception. Invesco, Prudential and M&G have the […]

| Monday, Apr 25 2016

Investment Week launches Apple Watch app

Investment Week is pleased to unveil our new Apple Watch app, which allows subscribers to constantly stay updated on all the major stories throughout the day. Our Apple Watch app is the latest digital offering from Investment Week, following the launch of our iPad and mobile editions last year. This newest addition ensures Investment Week […]