How to build sales intelligence into your content strategy


About the report

According to the 2017 Content Marketing Institute report half of B2B marketers say their content marketing strategies aren’t delivering, and only 37% have documented their strategies.

What, then, has caused this disconnect between the marketing strategy of an organisation and their business goals?

Download this report to learn:

  • The differences between thought leadership and decision content
  • How to create content that drives sales intelligence
  • The consideration areas for intermediaries when selecting a fund
  • How to activate decision content



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