How to build sales intelligence into your content strategy

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About the report

According to the 2017 Content Marketing Institute report half of B2B marketers say their content marketing strategies aren’t delivering, and only 37% have documented their strategies.

What, then, has caused this disconnect between the marketing strategy of an organisation and their business goals?

Download this report to learn:

  • The differences between thought leadership and decision content
  • How to create content that drives sales intelligence
  • The consideration areas for intermediaries when selecting a fund
  • How to activate decision content

 

 

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