How to make your next fund launch stand out from the competition

In 2017, fund marketing teams helped bring 161[1] new funds to market in the UK.

What do senior fund selectors make of these new products? Which launches have stood out from the crowd and caught their attention? What helps get a fund on to the ‘watch list’, and then ultimately into the buy list and to clients’ portfolios?

What gaps remain in key fund sectors, and what opportunities for innovation and differentiation might fund groups pursue in 2018?

These are some of the questions answered in the first Fund Marketers’ Playbook from Investment Week, a brand new research series delivering actionable insight on how to engage with a senior fund selector audience.

The report is the product of a series of in-depth interviews with senior industry names, including: BMO Global’s co-head of the multi-manager team, Gary Potter; Jupiter’s Amanda Sillars; Tom Slocock, head of global investment group at Deutsche Bank Wealth Management and Whitechurch Securities’ head of research, Ben Willis, as well as an online survey of the Investment Week audience.

To learn more about the report, watch this video Q&A with Investment Week’s founding editor, Lawrence Gosling.

The report is available now; please contact Julie Best, head of research [email protected] for information.

[1] Source: Morningstar