Resources

To effectively market your brand, services and products, you need to fully understand who your customers are and how they behave. Understanding their fears, behaviours, their motivations and what information they consume. A deep understanding of the wealth management market is the key to making sure your message is being delivered to the right people at the right time.

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the asset management and financial services markets.

Please feel free to share, tweet, or contact us about these resources.

Archives

| Monday, Apr 25 2016

Investment Week launches Apple Watch app

Investment Week is pleased to unveil our new Apple Watch app, which allows subscribers to constantly stay updated on all the major stories throughout the day. Our Apple Watch app is the latest digital offering from Investment Week, following the launch of our iPad and mobile editions last year. This newest addition ensures Investment Week […]

| Friday, Oct 16 2015

UK publishing’s £1billion problem: non-viewable ads

Just over half (52 percent) of display ads served in the U.K. throughout the third quarter of 2015 were viewable, a sluggish 3 percent increase from the previous quarter. The figures come from ad verification firm Meetrics, which tracked billions of impressions across Europe, and pinpointed the U.K. as the weakest on viewability rates compared […]

| Friday, Oct 09 2015

Investment Week and Professional Adviser launch new sites and apps

Investment Week and Professional Adviser have recently launched two exciting new initiatives – fully-responsive websites and live apps. Both of these have come about directly through client feedback and as a response to our growing mobile audience. The Websites: We have rebuilt these sites from the ground-up, following extensive research with our wealth manager and professional investment […]

| Tuesday, Sep 15 2015

7 Tips for Starting a Content Marketing Strategy

They say that hindsight is always 20/20. That when we look back at where we came from we can see things we wish we would have known or done better. This couldn’t be more accurate when I look back over the years at my content marketing efforts. But you’re in luck! I’ve outlined seven of […]

| Thursday, Sep 10 2015

B2B social media and social marketing: really an effective business tool?

Many b2b marketers still perceive social media and social marketing as purely the domain of consumer marketing programmes and dismiss them as (probably) an ineffective business communications channel. And this is interesting, because in the b2b space, prospects and customers may be up to 57% of the way through their purchase decision process [1] before […]