Investment Week and Professional Adviser have recently launched two exciting new initiatives – fully-responsive websites and live apps. Both of these have come about directly through client feedback and as a response to our growing mobile audience.
We have rebuilt these sites from the ground-up, following extensive research with our wealth manager and professional investment audience, plus analysis of best practice in digital information media.
The sites are now fully responsive, and allows users to access the content they want more effectively. It also complements our print title, events portfolio and suite of app and social media products. You can take a tour of the new website here (IW) and here (PA) and see for yourself how we’ve changed them for the better.
Continually updated throughout the day, our apps allow users to access the latest news, analysis and opinion on their mobile device or tablet. So it’s even easier to keep up-to-date with Investment Week and Professional Adviser on the move. The homepage can be customised with the type of content readers need most, and the most up-to-date information can still be read, even when offline. Simply refresh the app before leaving and the latest news and features can be accessed anywhere.
Investment Week and Professional Adviser continue to provide our audience with the premier news, analysis and features that they’ve come to expect, and they can now also be certain that we’re offering the best user experience wherever and whatever device is being used to access our content on.
The end result, we hope, is a vastly-improved user experience for our core audience, allowing us to consolidate our position as the most trusted information source for investment professionals.
The apps are downloadable now from the Apple store and Google Play store.
Should you like to find out more about how you can benefit from an association with Investment Week and Professional Adviser, and how we can build a marketing opportunity to suit your specific business needs, get in touch today using the form below or emailing firstname.lastname@example.org.