To effectively market your brand, services and products, you need to fully understand who your customers are and how they behave. Understanding their fears, behaviours, their motivations and what information they consume. A deep understanding of the wealth management market is the key to making sure your message is being delivered to the right people at the right time.
This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the asset management and financial services markets.
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Words by Nick Laurance, Finance Content Strategist, Incisive Works MiFID II, the EU-wide set of rules introduced to strengthen the financial markets in response to the 2008 crisis, is finally here. The rules went into effect on January 3rd. As part of the directive, advisers now have to give annual updates about their fees and […]
WORDS BY HARDEEP TAWAKLEY, CONTENT STRATEGIST; WRITER; EDITOR; MARKETS & FINANCE Content’ is the buzzword driving many marketing strategies today and yet the asset management sector remains behind the curve when it comes to creating the ‘right’ types of content, and distributing it in a way that allows them to generate true brand engagement, or […]
According to our research, 89% of asset management firms use content marketing, but less than half have a documented strategy in place for it. Just how good are asset managers at content marketing? What types of content are being produced? And how is successful content marketing measured? In this report we look at all these […]
Native advertising continues to be one of the fastest growing forms of advertising, with spend expected to reach $59.35bn in 2018 – almost double the $30.9bn spent back in 2015. But what really is native advertising? Does it really work? And how should asset managers be embracing it as part of their marketing strategy? This […]