|Investment content marketers face challenges in disseminating their content to key intermediaries.
How much content should they produce?
How much should be specifically about product, and how much should look at markets?
Marketers must walk a line between what financial intermediaries really want – detailed, impartial, accurate information about markets – and their own key objectives: positioning and selling investment vehicles.
Tom Wright, Director of Content & Performance Marketing Services at Incisive Media has put together 5 simple rules to follow to strike the right balance and get the message across.
Read this to learn:
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